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Supermodel II
The rise of the complexity curve
A pivot toward European markets, wealth management, and active ETFs is redrawing the asset management map. Yet ambition alone won’t sustain momentum.
Explore insights from 200 global leaders on the emerging operating models driving scale, agility, and regulatory efficiency — amid mounting operational demand and the need for speed to market. Their responses trace a clear curve of complexity.
Where do you stand on the curve?

Europe's momentum is unmistakable
But as firms race to expand their European footprint, is ambition outpacing capability?
Six forces reshaping fund management

Shocks, shifts, and curveballs
Market dynamics are rewriting the playbook, creating new growth drivers across Europe and beyond. But are operating models ready for the complexity that comes with them?

The speed wars and the operational red zone
With firms racing to launch funds faster, operations are hitting their limits. Confidence in readiness is low, and the stakes are high. See what it takes to stay out of the red zone.

Hype or happening? The AI reality check
AI is transforming how firms manage risk, market, and respond. But not yet how they operate. Fewer than one in five firms have deployed it across operations. Momentum is building, but will adoption overcome the structural barriers?

The great green divide. Why firms look to Europe for sustainability
Only 37% of managers now prioritise sustainable funds—down from 48%. The pullback is sharpest in the US, while Europe holds firm. But what does the shift in ESG strategy mean for European funds?

The rise of the ‘Super ManCo’
Outsourcing is no longer a cost move; it’s a capability play. With more firms shifting governance and valuation to third-party ManCos, the Super ManCo has emerged as the new model for operational scale and control. See how it's changing what it means to be ready.
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Staying ahead of the complexity curve. The era of the Supermodel
As growth, regulation, and innovation accelerate, the gap between ambition and readiness is widening, creating a curve of readiness which we've dubbed the Complexity Curve. See what it takes to stay ahead.
The Supermodel: How firms can say yes to complexity
To capture the growing opportunity and confront the unprecedented complexity that comes with it, firms need a new kind of operating model. One built on partnership, scale, and adaptability. We call it the Supermodel.
This partnership-driven model is emerging as the new foundation for competing at scale in an opportunity-rich, increasingly complex world.
Are you ready for the next era of complexity?
What global leaders are saying
“In those marketplaces where only the gold and silver medal count, you need to have a process that makes sure you're in the gold and silver medal positions.”
– Operations Executive, Global Private Markets Manager
“There's an intensifying competition in every private market asset class. It’s basic economics, if the level of competition intensifies, then fee rates tend to come down. Then you've also got the client sophistication curve and consultant learning curve happening in parallel. So as they become more sophisticated buyers in a more intensively competitive market, there's only one outcome.”
– Operations Executive, Global Private Markets Manager
“Wealth is seen as the next holy grail for asset management. But it’s a different marketplace, different buying behaviours from the private banks and their end clients…it's a labour-intensive distribution channel.”
– Operations Executive, Global Private Markets Manager
“I think the combination of discounted valuation multiples and diversification to reduce reliance on the US, where policy has become unpredictable, are probably what's driving the shift in allocations towards Europe.”
– Managing Director, Global Alternative Manager
“The passive market is pretty saturated at this point. In order to bring out product, it needs to be fairly distinct. There's not all that many exposures that you can go after in the in the index space. So the only other market to get after that has any meaningful compound growth rates is active. And it's just a big pie, that everyone wants to go after.”
– Operations Executive, Global Public and Private Markets Manager
“We took a view outsource everything unless there's a really good reason why we shouldn't. And once you’ve made that decision, and it's quite an emotional one, but once the company is on that same footing across the piece, it's much easier to have those tough conversations with people.”
– Operations Executive, European Public and Private Markets Manager
As interest in private markets continues to grow, there is mounting pressure for asset managers to deliver products swiftly whilst addressing stringent regulations. It is a highly a complex landscape to navigate.
This is partly owing to the recent rapid expansion of the market. With total global assets under management expected to reach $13.01 trillion by July 2024, the market is evolving, as is the legislation that surrounds it. Whilst regulations are now designed to make it easier for investors entering Europe, it still takes time to understand all the finer details and avoid potential pitfalls along the way.
To better understand the pain points, Carne Group conducted a survey with US fund managers. Our fascinating new Atlas 2024 Report maps out the private market landscape, explores the US fund manager’s unique perspective and pinpoints their strategies for addressing the issues.
Our new Atlas 2024 report shines a light on the outlook for the different private markets, from the challenges facing private market fund managers in raising capital and their plans for addressing these, to looking at how wealth managers and DC pension schemes intend to invest in these markets.
Carne can provide the critical outsourcing solutions needed to steer the way through this complex landscape and has partnered with many private market fund managers accessing Europe for the first time or looking at new structures as we see the democratisation of private assets gaining more momentum.
As Europe’s leading third-party fund management company with over 20 years of experience, we offer a deep understanding of European fund regulations. Our expertise in governance, compliance and distribution can streamline your market entry, enhancing efficiency and reducing costs, whilst you remain in control. Talk to Carne if you would like to access European investors faster and with absolute confidence.
Download the Atlas 2024 report
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This publication has been prepared for general guidance on matters of interest only and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice.
For expert insights on our Carne Atlas 2024 Report, see our Pinpoint of view series.




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